Massa & Co. helps non-profits of all sizes clean their data, segment their donors and analyze campaign results.
We can help you reduce your fundraising costs by targeting the donors who are most likely to give via specific channels – such as direct mail, email or phone campaigns.
Bonnie Massa
Bonnie Massa is Founder and President of Chicago-based Massa & Company, Inc. She works with companies and nonprofits to make the best use of their information about customers, partners, donors and sponsors. With more than 40 years of experience in marketing and predictive analytics, Bonnie is passionate about helping clients make informed, data-driven decisions to increase the value of their customer base. She strongly believes that making pasta and ice cream from scratch are worth the effort, and she spends much of her free time testing and re-testing that theory.